CRM and Marketing

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  • Post last modified:May 9, 2022
  • Reading time:4 mins read

In our previous blog we saw how CRM is related to HR, in this blog we will how CRM which yields greatest outcomes for maintaining customer relationships, gives in depth benefits for marketing company’s products and services.   CRM maintains, leverages, and amplifies the customer base…

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CRM and HR

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  • Post category:General
  • Post last modified:June 17, 2022
  • Reading time:5 mins read

When we think of Customer Relationship Management (CRM) tool, we always relate it to the clients and customers of the business. It is often used to manage the customer, client base of the organization depending of the products and services offered by the company. This…

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What is CRM?

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  • Post category:General
  • Post last modified:June 17, 2022
  • Reading time:3 mins read

CRM stands for Customer Relationship Management. As the name simply focus on Customer Relationship, it means improving interaction and business with your customers, by set of integrated data driven software solutions.  Imagine if two Sales Executives are aggressively pursing same potential customer, without knowledge to…

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CRM Case study

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  • Post last modified:May 9, 2022
  • Reading time:4 mins read

As we saw in earlier blog, CRM (Customer Relationship Management) focus on managing and regulating customer relationship and segmentation for any organization. One of the highest customer base is maintained and targeted by banks in India.   ICICI bank has opted for CRM technology to identify…

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