How Microsoft Power BI can Transform the Retail Industry

We have constantly heard that ‘comfort matters’, and with the boom in analytics and digitization, it has become basic fundamental for any Retail store to harness data. Power BI can truly be your friend in need.
2020 was without a doubt a time of progress, and the retail industry confronted the greatest challenges with a considerable number of ups and downs. Alongside the challenge, the vulnerability in the retail business has made it imperative to comprehend customer desires. Client requests are never again the same. Retailers need to have a key arrangement that would deal with the fluctuations currently centres around gathering data. They need to accomplish higher deals targets while decreasing operational expenses. Furthermore, they need their clients to have a stunning encounter. Be that as it may, the genuine inquiry is, how would they accomplish everything?
Our answer lies in these three words “Microsoft Power BI”. With its information perception and expository instruments, one can gain steadfast clients, put resources into development and introduce digitization. The greatest quality of Microsoft Power BI is its competency to change crude information into a meaningful data. Also, what is superior to having a d Data visualization tool offering you a 360-degree perspective on your business.

How does Microsoft Power BI transform the company data into a visual dreamland?

1. Robust Management of Multiple Stores

Having numerous stores across various geographies is an incredible method to grow your image and arrive at customer base on a wide scale. All things considered, as engaging as it looks, the difficulties it brings along are equally immense. It is critical that you convey your best of services from each outlet. This is conceivable to achieve with a retail BI solution. The BI reporting solution will assist you with disposing of spreadsheets while offering you intelligent analytics. Revealing and investigation will help you to spot deals examples, stock, sales patterns, customer demographics and revenue of each store. Consequently, you get all the vital data to settle on decision making.

2. Stay Updated with Changing Consumer Trends

In retail world, trends keep changing at rapid pace. This affects shopper’s interest. Moreover, individuals currently hope to get high quality, durable stuff at a low cost. They check out and evaluate numerous merchants, look at costs before settling on final shop. Retailers need to remember this while structuring, showcasing and promoting the item. This is the place Microsoft Power BI comes into the picture. It gives a crystal-clear idea of how the clients are responding to your promotions. Furthermore, you learn if your advertising is having any effect or not. This allows you to change your techniques and make things right in a split second.
3. Overcome Competition and Stay ahead of your Peers
Discussing competition, retail is one such industry that faces it on vast scale. Monitoring your rivals and battling for your situation in your market could be tiring. Retailers must know that they can spare themselves from all these unessential and wasteful efforts with Microsoft Power BI solution. Since it permits ongoing observing whenever, retail stores can know how their promotion and marketing is performing. Having compelling visual reports available to you can assist you with investigating your item’s performance against your rivals.

4. Future Analytics of Retail Industry

Millennials, Influencers, and the entire Gen Z have changed the essence of retail industry. They are not simply continually paying special attention to the best deals. An ongoing overview discovered that there is a likelihood that data driven brands can expand themselves in the next 5 years. Retailers have now understood that monitoring social media isn’t sufficient to construct a strong online presence. They need to deploy a robust analytical Business Intelligence tool like Power BI to do the effective task of keeping them ahead.
Hence, it is demonstrated successfully that the real power of retail organizations lies in its people and information. A data driven approach does the ideal occupation of promoting your customer and arranging the information in the most proficient way. Power BI empowers an Organization to examine altogether, settle on the better decisions, and sell smartly.

Addend Analytics is a young and rapidly growing Data Analytics consultancy. We specialize in the application of Business Intelligence and Data Science tools to solve business challenges by harnessing Microsoft Power BI. From our office in Mumbai, India, we provide end to end solutions to our global clients. These solutions involve data discovery & integration, data warehousing, analytics, and reporting. You can contact us at [email protected] for free consultation!