About Addend Analytics
Decision-Ready Analytics & AI Consulting Partner
A Consulting Firm Focused on Practical Analytics
Addend Analytics is a data analytics and AI consulting firm focused on helping organisations use data more effectively in real business environments.
Our work spans the full analytics lifecycle — from data discovery and integration to data warehousing, analytics, and reporting.
While tools and platforms continue to evolve, the core of our work remains consistent: helping organisations move from fragmented data and reporting to structured, reliable, and usable analytics.
Analytics Solutions That Align With How Decisions Are Actually Made
We work closely with business and technology teams to design and implement analytics solutions that align with how decisions are actually made.
Our approach combines technical depth with functional understanding. This allows us to:
Understand Business Requirements
Beyond surface-level reporting needs — we work to understand the decisions that matter and what analytics needs to support them.
Design for Operational Realities
Data and analytics systems that reflect how your business actually operates, not idealised models that don’t survive contact with real data.
Implement Scalable, Practical Solutions
Solutions built to last — scalable enough to grow with the organisation and practical enough to be used from day one.
Support Adoption and Enablement
Through training, enablement, and ongoing guidance, we ensure analytics is understood, trusted, and used consistently.
We don’t consider delivery complete when dashboards are built. It is complete when analytics is understood, trusted, and used consistently.
How We Think About Analytics and AI
Over time, we have seen a consistent pattern across organisations.
In our experience, this happens when analytics is designed primarily for visibility rather than for decision support.
We introduce AI only when the underlying analytics is stable and trusted, so that it extends decision-making rather than adding complexity.
Technical and Functional Experts Across Data & Analytics
Addend brings together a team of technical and functional experts across data engineering, analytics, and business intelligence.
Kamal Sharma
Kamal brings over 20 years of experience in data analytics and business intelligence. He has led the design and implementation of analytics solutions across operations, financial reporting, and performance improvement initiatives. With a background in business statistics and Six Sigma, his work focuses on applying data in a structured and practical way to solve real business challenges.
Gaurav Lakhotia
Gaurav holds an MBA in Business Analytics. As a data geek and avid learner, he has earned accolades including Microsoft Certified Data Analyst, Microsoft Certified Azure Administrator, and active Power BI Community contributor. He is also a Microsoft Certified Trainer. With critical thinking and project delivery skills, he strives to achieve customer delight in Data Analytics projects. Gaurav loves travelling with friends when he is not busy working on data.
Rajeshwari Sharma
Rajeshwari is an experienced data professional with a track record of using data-driven insights to improve business performance. She has successfully managed multiple projects, utilising her expertise in data analysis and database administration. As a Microsoft-certified Data Analyst and Azure Database Administrator, she has cultivated a deep understanding of data management best practices and advanced analytics techniques. Her MBA in Business Analytics has equipped her with a solid foundation for integrating business strategy with data insights.
Afroz Labbai
Afroz is a Data Engineer and Team Lead with 4+ years of experience in building scalable data platforms using Azure technologies such as Azure Data Factory, Azure SQL, Databricks, and Synapse. He specialises in ETL development, SQL optimisation, and data modelling, delivering reliable and cost-efficient solutions for enterprise analytics. He is passionate about continuous learning, mentoring teams, and driving data-driven decision-making.
ISO 9001:2015 Certified
Addend Analytics LLP is certified to ISO 9001:2015 and approved by Alcumus ISOQAR.
This reflects our commitment to:
- Consistent delivery standards
- Structured processes
- Continuous improvement
Exploring How to Improve Analytics or Introduce AI?
If you’re exploring how to improve analytics or introduce AI in a structured way, a conversation with our team can help clarify the right starting point.
Talk to Our Team →