Microsoft Azure Cognitive Services

Incorporate sophisticated algorithms into your apps, websites, and bots with Azure Cognitive Services.

Cognitive Services APIs are able to conduct superior intelligence for your organisation by utilising the power of machine learning. Cognitive Services enables you to employ cognitive algorithms to see, hear, talk, understand, and interpret your users’ demands in your apps, websites, and bots. This is achieved through natural communication approaches, and without the use of any data science knowledge!
Azure Cognitive Services
What are Azure Cognitive Services?
Azure Cognitive Services are APIs, SDKs, and services that enable developers to create intelligent apps without requiring direct AI or data science knowledge or abilities. Developers may simply integrate cognitive elements into their apps using Azure Cognitive Services. Azure Cognitive Services aims to make it easier for developers to create apps that can see, hear, speak, understand, and even reason. Vision, Speech, Language, Web Search, and Decision are the five pillars that make up Azure Cognitive Services’ service catalogue
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Azure Cognitive Services
Microsoft Azure’s Vision services can analyze visual content like images, GIFs, and videos to identify objects within it. They can enable apps to detect, and group faces, or objects based on distinct characteristics. Vision services include the following:

Computer Vision

This service is used to recognize text, tag, categorize images and generate descriptions.

Custom Vision

This service helps detect human faces in an image and to predicts features such as age, gender, smile, pose facial hair, and emotions.

Form Recognizer

This service helps extract information from documents.

Video Indexer

This service identifies visual content in videos, extracts audio, interprets text, analyzes sentiment, searches images and events in a video, and then indexes this information.

Azure Cognitive Services
Speech services are used to enable speech processing in apps where speech can be converted to text and vice versa while also translating text to other languages and identifying speakers. Speech services include the following:

Text to Speech and Speech to Text

This service translates audio to text and vice versa with support for more than 80 languages.

Speech Translation

This service helps in translating real-time conversations.

Speaker Recognition

This service can be used as a means of access control and authentication as it helps in identifying speakers.

Language services are used to analyze text to extract meaning from it. Language services include the following:
Azure Cognitive Services

Immersive Reader

This can be used to extract meaning from text.

Language Understanding

This makes apps, smart devices, and bots learn and understand the natural language of users.

Text Analytics

This helps analyze text to detect sentiment and key phrases.


It can conduct real-time machine translation with multiple languages support.

Azure Cognitive Services
Decision APIs analyze data and plot patterns to perform faster, precise, and more efficient decision-making. These include the following:

Anomaly Detector

Predicts problems before they occur.

Content Moderator:

Reviews text, videos, and images.

Web search APIs enhance our searching experience on the World Wide Web. These include Bing Autosuggest, Bing Custom Search, Bing Entity Search, Bing Image Search, Bing News Search, Bing Spell Check, Bing Video Search, Bing Visual Search, and Bing Web Search.
Azure Cognitive Services

Bing News Search

Provides ad-free news search results from a search query to Bing News. It can also use to look into the trending topics on the internet.

Bing Web Search

Provides results that are location-based, ad-free, and safe. They may include an image, video, web page, or news.

Bing Visual Search

It helps the user in the Identification of similar images and products, Web source identification, and Knowledge acquisition from images.

Bing Video Search

This is a video search engine that gives Ad-Free Video search results from Bing Videos as well as also provides video topic and trend identification.

Bing Entity Search

This API mainly returns local results with named entities or classification like popular persons, hotels, restaurants, and more.

6 Simple Ways Businesses use Cognitive Services

Cognitive Service Machine Learning
A Cognitive Service supplies you with a trained model. This combines data and an algorithm, which can be accessed via REST APIs or SDKs. Depending on your scenario, you can have this service up and running in minutes. A Cognitive Service gives solutions to common problems such as identifying important phrases in text or identifying items in photos. Machine learning is a process that, in general, takes a longer time to implement successfully. To achieve the same degree of functionality as a Cognitive Service, this time is spent on data collection, cleaning, transformation, algorithm selection, model training, and deployment. It is feasible to provide answers to highly specialised and/or unique challenges using machine learning. Machine learning difficulties necessitate a thorough understanding of the problem’s subject matter and data, as well as data science expertise.
Azure Cognitive Services
Azure Cognitive Services

Top Reasons to partner with Addend for Azure Cognitive Services

Azure Cognitive Services FAQs
What is Addend Analytics’ expertise?
Addend Analytics is a Microsoft Gold Partner based in Mumbai, India and a branch office in U.S. We have successfully implemented 100+ Azure Cognitive Services, Microsoft Power BI and Business Central projects across U.S., Europe, and Australia.
How much does it cost to leverage Azure Cognitive Services?
We can analyze your project needs in detail. Our rates are typically around $45 per hour for a typical small and medium-sized projects and go even lower for the longer projects.
How secure is the data that I send to Cognitive Services?

Microsoft is top tier in data & system security. Strict standards govern Microsoft regarding the privacy and protection of customer data. We take strong measures to protect your data from unauthorized persons or improper access. For GDPR purposes, Microsoft is a data processor for the following Cognitive Services, which align to privacy commitments for other Azure services. Read more on their compliance offerings and privacy details page.

Who will train my employees on how to use this product?
Addend Analytics’ highly qualified consultants offer implementation, migration, customization, consulting, and training! We will be with you from beginning to end during this process.
How do I contact you?
Please email your requirements at and we will get back to you.